In the past, decorating for Christmas holiday events was all about buying a bunch of lights, hanging them everywhere you could, and being merry about it. The biggest challenges were figuring out if you used too many lights and making sure nothing started a fire. Then we transitioned to LEDs which meant more lights with less power and an increasing selection of light styles. More options meant more design planning was necessary and adding more lights meant needing more open power sockets! And praying it doesn’t rain or snow too much! Now our Holiday Events have an astounding variety and capability of products and…systems?! The biggest challenge we face today is that anything is possible and how do you figure out what you need to make something great happen?
1. Evaluate Your Opportunities
Taking a moment to review and evaluate all the options you have to present a memorable show comes with a little strategy and planning. What can you do to create a memorable event for your audience? Are you looking to create a simple atmosphere or an immersive environment that people will want to experience again and again. What new possibilities do you have for upgrading your existing show? Do you have any technical or environmental challenges? Creating a clearly defined list will help you make a plan and optimize the return on your investment.
2. Choose Your Products Wisely
It’s time to think outside the light string. Choosing the right product will help you create a memorable experience for you and those who see it. S4 has a variety of decorative lighting products that can transform any event into a lasting memory to share. Low voltage lighting options with compatible power and infrastructure can help ensure you have a safer more reliable display. You can learn more about our Versaline system of products and how to create dazzling displays here. If you are looking for a main attraction to up your light show game our Pixel Pines Tree with a Snowburst RGB Tree Topper would be a great choice. If you have a lot of space to work with our patented Extendable RGB series where you can connect hundreds of feet of pixels on a single output without the need to inject power along the way would also be a good choice to create an-awe-inspiring show! You can explore many different products in use on our Making The Magic page or reach out to one of our product specialists and they can find the best options to match your creative vision.
3. Execution Is Key
Now that you’ve made a plan, you’ve picked out great products and have identified opportunities to help add wow moments, it’s time to implement those choices. There are many aspects that go into making sure all the pieces of the event come together and that is where S4 Lights can help. Our experts can help you finalize your plan, help you create the visual impact you are looking for, and make sure you have a reliable show for the duration of your event. The devil is always in the details and you want to partner with a company who has decades of experience not only with decorative lighting products but also in executing decorative lighting displays big and small.
4. Share The Magic
Don’t underestimate the value of sharing what you have created even if it’s geared towards a smaller audience. If you are investing a lot of time and money into your event display then you want to let people know and get credit for your hard work. Word of mouth is powerful and digital media gives you an easy way to get the word out.
Recognize areas where you can Increase your digital presence. Maybe it’s more Social Media Shares. Pin down the platforms you’re going to use, how you will use them and what you will talk about. It only take a few minutes to create memorable posts with snapshots you take yourself or your guests share.
Find ways to keep guests engaged by creating a plan for them to see the show in different ways. Maybe that is creating different ways of experiencing the show at your venue or sharing snippets of the show online so they can pass it on to friends or find something they may want to visit again.
Always keep things relevant, if someone was to do a search for you what would they find?
Help Build Tradition by incorporating Audio & Visual (link to S4i creative content) elements to your show this can create lasting memories all season long.
Add WOW Moments to the event. Things that people will talk about and post about. Ex.” Oh my Gosh, did you see that tree?!
5. Analyze and Improve
Now the show is over, you’re coming down from the high of a picturesque season and you’re gearing up for the next one. Don’t forget to analyze the results of your event. From how many people attended, to your web and social analytics, and even the overall technical challenges that you faced along the way. Taking a moment to debrief and analyze what you have done aids in preparing an even better show for the next season.
A well-rounded show will bring people back every season so they can continue to build memories with loved ones, talk about how spectacular the show was and hopefully tell someone else, so the tradition keeps going from year to year.
Have questions about our products? Want to talk to one of our experts about creative content for your next event? Contact one of our sales experts today.
Check out our full line of decorative lighting products. View our Catalog.